FISHTECH — Arbuzhai 2024 Brings Fresh Flavor and Local Connections to Almaty’s Market Scene

Almaty, Kazakhstan – Arbuzhai 2024, the annual event organized by Arbuz Group, has once again brought together the region’s best local produce and the dedicated farmers behind it. Held this year with even greater focus on promoting locally grown goods, Arbuzhai showcased an impressive range of fruits, vegetables, and fresh products, giving Almaty residents a unique opportunity to taste and support homegrown fare.

As an online retailer focused on connecting consumers with local producers, Arbuz Group has made it a priority to bridge the gap between customers and the farms that supply their groceries. By organizing Arbuzhai, Arbuz Group not only highlights the quality of Kazakhstan’s produce but also shines a spotlight on the farmers themselves. Attendees were able to sample and purchase items directly from the people who cultivate them, fostering a deeper connection to the food on their tables.

This year’s event also featured an exciting addition: FishTech’s debut appearance at Arbuzhai, bringing fresh trout harvested that very morning. In a unique twist, FishTech’s CEO joined the sales team on the ground, engaging directly with customers and proudly presenting the trout sourced from Kazakhstan’s pristine waters. The CEO emphasized the high quality of FishTech’s fish, grown with a commitment to sustainability and superior taste, drawing a steady stream of enthusiastic buyers.

Customer feedback at the event was overwhelmingly positive, with many attendees praising the freshness and flavor of FishTech’s trout, along with the other locally produced goods on offer. The event’s success spurred Arbuz Group to extend its focus on local products, planning to make more of these items available for online sale. This expansion will not only meet growing demand but also help support Kazakhstan’s local farmers and producers.

However, bringing fresh, perishable goods to customers’ doors presents a unique logistical challenge. Arbuz Group’s team is ready to tackle these demands, committed to finding the best solutions to ensure freshness and prompt delivery. In the words of one Arbuz Group representative, “Our goal is to make high-quality, locally grown products easily accessible while preserving their freshness and supporting our farmers.”

With the success of Arbuzhai 2024, Arbuz Group has not only celebrated the richness of Kazakhstan’s agricultural bounty but also laid the groundwork for a promising future in local produce sales.